![]() Some had very strong opinions.īut as brand pages on Facebook, Instagram, and other social media channels grew – and social media became an integral part of marketing, with barely anyone questioning it – things have definitely changed. Back then, many frowned upon the idea of automating what’s supposed to be free-flowing, organic conversations. I’m old enough to remember when marketers only started using social media. Think of it as your Facebook autoresponder – the automated replies you use to respond to comments left by your customers and prospects (but also sometimes your competitors or fake accounts).Īnd to answer the question in the heading. ![]() Nevertheless, our automated solution works for both comments and messages on Messenger. What I will talk about in this post is automatically replying to comments on Facebook posts – both organic and sponsored ones (FB ads). Wait, is using automated replies to Facebook comments even a good idea?įor the record, I’m not talking about social media bots and auto-replies on Facebook Messenger (read more about these here).
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